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Mind Over Chatter

We're pretty excited about our business.

When it comes to corporate PR, you've got your sizzle and you've got your steak.

This section is meant to be a little bit of both. But hey, it must be important if we took the time to write it down. In addition to the everyday comings and goings of our company, we will often add some interesting news, theories, and observations about our industry in general. We're not suggesting that you bookmark this page, but... well, yeah. Go ahead and bookmark this page. We'll try to make it worth the space we're taking on your web browser.

Action Sports: Eager Brands, Nervous Parents

SHANGHAI, CHINA (June 7, 2011) -- Off-road motorcycle racing, double front flips on a bicycle, long jumping on skateboards....if you want to reach urban youth, extreme sports are one of the fastest-growing sub-cultures in China. They may look dangerous to nervous Chinese parents pinning their family's future on the success of one child, but a growing number of their kids--and the brands catering to them--are flocking to BMX racing, skateboarding and aggressive in-line skating.

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Thoughtful China Releases “Creativity” Episode

SHANGHAI, CHINA (May 31, 2011) -- China has evolved from an emerging market into an advertising powerhouse with some of the world's biggest ad budgets under the direction of seasoned executives. Despite intense market interest and big budgets, China is a small player at regional festivals like AdFest in Thailand and global events like the Cannes Lions International Advertising Festival.

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Normandy Madden Joins Thoughtful Media

SHANGHAI, CHINA (February 16, 2011) -- Thoughtful Media Group (TMG) has appointed Normandy Madden as senior vice president of content development for Asia-Pacific, effective today.

Thoughtful Media creates and licenses online personalities and formats, which are designed to attract specific recurring audiences for marketers and advertising agencies throughout the world.

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Thoughtful China Releases First Episode

SHANGHAI, CHINA (May 24, 2011) -- Data provided by Chinese web publishers about viewership and click-through rates routinely are inflated in the high double-digits, even though false data destroys the value the digital industry purports to deliver and damages the future of the entire industry as a marketing channel.

Thoughtful China, an online advertising affairs show produced in Shanghai by Thoughtful Media Group, debuts this week with a hard look at the lack of accurate data in China's digital media market and strategies advertisers can take to overcome that challenge.

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