Characters
Word of mouth with YOUR voice.
We're betting that nobody knows your consumer better than you.
After all, they're your consumer. Whether they're young or old, rural or urban, whether they like pop music or death metal, drive expensive cars or take the bus to work, you've got a pretty good idea who buys your products. You probably even know exactly who you'd like to be selling to in the future. That's your job and you're really good at it.
At Thoughtful, we're really good at creating characters who act as magnets to attract your consumers. They actually embody the very essence of your brand in who they are, how they talk, and what they say. They recruit viewers who behave as though they are friends with the characters we created. They share a special connection with them. And while the characters do not often talk specifically about your brand to their viewers and new friends, they, being of similar composition, definitely have some incredible influence. Some of these characters simply release a vlog as often as once a day, while others appear in skits in a more episodic form.
Each character, channel, distribution, and promotional strategy is designed with your consumer in mind. Content restrictions are determined by you. Scripts are carefully written to ensure the channel is specifically appealing to your desired audience. Over time, as the characters grow in popularity, their subscription base climbs, reducing the cost of outreach while delivering you a potentially permanent turn-key influence engine that only gets better and stronger over time. Ads running alongside and within the character channels feature your character with your brand to secure the power of the endorsement. Our case studies show these ads perform as much as 30 times better than simple targeted display ads.
With more and more people turning to the internet for their primary entertainment, there are a ton of great reasons for you to have a representative character for your brand. So let's get started.