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移动营销趋势 Mobile Marketing Trends
China is the world’s largest mobile phone market with over 900 million subscribers and local consumers use phones for everything from social media to search to shopping. Marketers should be flocking to mobile devices, but that medium gets about one percent of total ad spend in China today. This episode of “Thoughtful China” looks at the reasons advertisers are holding back on mobile as a marketing platform and why the next wave of digital marketing in China will be a super cocktail of location-based services, shopper marketing, and mobile advertising working together.
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