Natureās Bounty appoints MPG China as media agency
Shanghai, 26th July, 2011- MPG China, a flagship brand of Havas Media, has been appointed as the media partner for global nutritional brand Natureās Bounty (NBTY).
NBTY is a leading global vertically integrated manufacturer, marketer and distributor of a broad line of high-quality, value-priced nutritional supplements in the United States and throughout the world.
MPG China has been tasked with handling the offline media planning and buying for the Nature's Bounty brand including Disney licensed Children Supplement in China.
Thomas Wong, CEO of MPG Greater China attributed the win to the agencyās knowledge of and approach towards the health category.Ā
āThe team made intensive preparation to gain an understanding of Natureās Bounty brand and marketing dynamics driving the category and target consumers. The insights we unearthed were crucial to winning the business. What also helped was the fact that we share a common vision and strategy with the clients on how to build the NBTY brand in long term.ā
Commenting on the win, Hunter Xia, Managing Director for Natureās Bounty China said: āWe were impressed by MPG's knowledge of the health supplement category and insights they found on our potential target. They came to us with marketing solutions as opposed to just communication solutions. What also appealed to us was the way they engaged with our creative agency and developed a strong team spirit in such a short time.ā
āMPG also made an impression with their commitment and willingness to grow with us in this market. We have developed a great rapport from the start and are looking forward to a having an exciting and constructive partnership in marketing, over and above integrated communication solutions as one would normally expect from a media agency service,ā Mr. Xia added.
MPG anchors Havas Media, the worldās fastest growing global media network and recipient of the network Service Award at the 2010 Valencia Festival of Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in 109 countries, MPG consists of over 3,500 media professionals working across a broad variety of disciplines and categories.