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Normandy Madden Joins Thoughtful Media

Thoughtful Media Appoints Ad Age's Normandy Madden as Senior VP of Content Development for Asia-Pacific

SHANGHAI, CHINA (February 16, 2011) -- Thoughtful Media Group (TMG) has appointed Normandy Madden as senior vice president of content development for Asia-Pacific, effective today.

Thoughtful Media creates and licenses online personalities and formats, which are designed to attract specific recurring audiences for marketers and advertising agencies throughout the world.

The company, which is also active in the U.S. and Japan, entered the Chinese market in 2010. Ms Madden, who will remain based in Hong Kong, will help TMG develop business opportunities with local and multinational marketers across Greater China.

In addition to her work developing new online concepts and formats for China's largest marketers and agencies, Ms. Madden will also serve as executive producer of "Thoughtful China", a weekly online advertising affairs program. The series will feature trendsetters and opinion leaders sharing their work and opinions about issues facing China's burgeoning advertising market, while also generating awareness of innovations taking place within the region. TMG will launch the series this spring on a variety of video-sharing sites across China.

Previously, Ms. Madden was the Asia editor for Advertising Age, the leading global source of news, intelligence and conversation for marketing and media communities, a role she held for 13 years. For the past six years, she was also the managing director and editor of Ad Age China, Ad Age Group's digital newsletter about marketing and media in Greater China, a region that has experienced unprecedented growth in media spending and middle class affluence in recent years.

"We spent much of the past year getting to know Normandy's work for Ad Age China as we studied possible candidates for the job," said Jak Severson, Thoughtful's CEO, who is based in Los Angeles. "We came to realize what a powerful voice and incredible reputation Normandy has earned with marketers and agencies alike. We simply had to have her."

From 1992 to 1997, Ms. Madden covered central and eastern Europe from Prague for publications such as Advertising Age, The Hollywood Reporter, PR Week and Media International. She also penned a column on advertising for the Prague Business Journal.

"Given her experience covering the ad industry around the world, Normandy has become a recognized expert in the challenges facing multinationals in emerging markets," Mr. Severson said.

"I've witnessed incredible change in Asia's advertising landscape over the past 13 years, especially in China, which has evolved from an undeveloped market into the world's second-largest economy and a major source of growth for advertisers. Given the importance of digital media as a marketing platform in China, I found the innovative change Thoughtful was presenting too important to simply write about," Ms. Madden said. "I wanted to become a part of it."

"China is an incredibly important country for multinational marketers, advertising holding companies and global media companies and we've been lucky to have someone with Normandy's depth of market and industry knowledge covering it for us," said Abbey Klaassen, Ad Age editor in New York. "We're sorry to see her leave us—though we hope she'll continue to occasionally write columns for Ad Age. And we're excited to follow her next step, in which she will work to grow the pool of high-quality online content in the region. Our commitment to China remains and we've begun an aggressive search for her replacement."

About Thoughtful Media Group
Thoughful Media is based in Los Angeles, California, with offices in Shanghai and Tokyo, Japan. The company was recently institutionally capitalized to fully undertake the opportunities presenting throughout China and other emerging media markets around the world. The company was founded by CEO Jak Severson and CFO Dan Thorman.

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