Building Your Brand Online Doesn't Have to Be Risky.
For marketers, launching an online campaign can be a very scary thing. Unlike buying media, there are more uncertainties and there's less control. Who will see it? Who will share it? Who will care? Everybody wants that viral hit, which tends to happen only by accident these days. So you're left to worry whether your budget will actually deliver.
While social media is proving to be the most efficient way to get your story out there, you can't treat it like media. For starters, online audiences don't want to be sold. They want to be entertained and engaged. If you do that for them, honestly and consistently, they will listen to what you have to say while growing more and more loyal to you each day.
At Thoughtful Media, we build loyal, growing audience communities comprised of your targeted consumers, by employing writers, actors and production teams who know how to entertain an audience that you want to keep coming back for a long, long time. These "characters" are created in the image of your ideal consumer and they engage them on their level, while your brand comes along for the ride.
We're not a production company. We're a studio, which means we take onboard a big portion of the financial risk associated with creating, casting, shooting, editing, distributing and promoting a character campaign. You pay only a monthly license fee each month, which can be renewed, released or acquired down the road, and once your audience milestones have been reached.
To learn more about how Thoughtful Media's characters can work for you, just contact one of our producers in Los Angeles or Shanghai.