Your Brand Stars In A Story That Never Ends.
Not all stories begin with "Once Upon A Time", but we believe they should all begin at the very beginning. Yours included. That's why, at Thoughtful Media Group, we develop characters and story lines directly with you, our licensee, right from the start. After all, you know your customer best. You also understand their values, who they are and what they like. But we know what makes them laugh, cry, engage and commit to the stories we write and the characters we build.
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Many times, our process begins with your campaign brief, marketing outline and an understanding for your near, mid and long-range goals. If we've done our job well, the story never needs to end. In fact, the best ones seldom do. And that's what our audiences are counting on when they make friends with our characters, follow and subscribe to them on their social platforms of choice. |
Once we agree on your consumer objectives, we begin our creative process, where our team of writers and producers carefully shapes from scratch a character built in your image. This is typically followed by an extensive casting session with hundreds of actors initially selected, based on your ideal consumer's social make-up. One we've whittled down the selection to the best five to ten actors, we submit them to you for review.
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As soon as the cast is set, we outline the first of many story arcs to determine how the character will initially target and engage the audience, followed by a written summary of where we expect their early episodes to go. Once you've weighed in on these initial outlines, a comprehensive scripting process begins for the first series of shooting dates. These scripts are again submitted to you for approval and changes. |
Next comes production, where our crew carefully produces and edits together the pilot episode, followed by several others. At each step along the way, you, our licensee, are given the chance to provides notes before a final edit and eventual upload to the preferred video sharing sites in your area. Once uploaded, video links are shared across an array of social media platforms where your target consumers spend much of their time engaging with their real world friends, followers and subscribers.
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Pairing our teams of social media experts with Thoughtful's specialized technology designed to scan, rank and prioritize outreach, we go to work engaging these targeted consumers to make friends, follow or subscribe to the content everywhere its being distributed. Because this approach spans all types of social sites, you're assured that we're keeping our characters -and, by extension, your brand- living within the same world as your consumers live, socialize and trust. |
It's really pretty simple. We give you controls while we take on most of the risk and you pay only the license fee which you can exclusively renew forever, discontinue or, should you elect to eventually purchase all associated assets, you'll have pre-negotiated this option, so that you can pull the plug or continue pulling the trigger as long as we're meeting your needs. While creating lots of views is certainly a priority for us, our KPI (Key Performance Indicator) is the almighty "commitment". After all, what good is a view if it doesn't lead to many, many more views over long periods of time, which leads to loyalty, conversions and ultimately a dramatically declining cost of reach, frequency and conversion.
Each month, you'll receive a detailed summary dashboard provided by the Producer assigned to you, complete with key observations, growth goals and a constantly updated series of expectations, so that you know how we're doing and, more importantly, how your character is doing, relative to your own objectives.