DDB Shanghai Sends Netizens on a Hunt for Tropicana Diamonds
Shanghai, August 8, 2011 â DDB Group Shanghai has launched a new viral video for Tropicana on Chinese video sharing site Youku and microblogging site Weibo that promotes the brandâs new âunder the capâ promotion. Tropicanaâs new campaign, âHave One More Bottle, Love Once Moreâ (âåæ¥ä¸ç¶ï¼åç±ä¸æ¬¡â), gives consumers the chance to win a free bottle of Tropicana or for a few lucky ones â a grand prize of a diamond ring. The prizes are printed on the underside of every Tropicana bottle cap.
Themed around the different forms love can take, the viral video depicts the humorous attempts of several diverse couples to win a diamond ring as they drink their way through bottles of Tropicana. Tropicanaâs campaign will run through to September. In less than a week after the video launch, it had more than 3 million views and has more than 7.5 million views in total.
The video can be viewed here