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What Hong Kong Moms Want

What Hong Kong Moms Want

Huggies and Eugene Group Jointly Reveals "What Moms Want" Survey Results
Moms in Hong Kong Are Overall Happy, But Struggle with Multiple Tasks and Seek Husbands' Support

HONG KONG, Aug. 7, 2011 /PRNewswire-Asia/ -- Huggies, Kimberly-Clark's leading diaper brand in Hong Kong and Eugene Group, a well-known parenting retailer, publisher and organizer of Hong Kong's 19th International Baby/Children Products Expo 2011, today revealed the results of a co-branded "What Moms Want" Hong Kong survey.

This survey was carried out for the first time at the Expo and was conducted from 5 August to 6 August 2011. It polled over 300 moms to understand their cares and concerns as a mom in relation to themselves, their baby, their husband and other key parenting issues. Survey results reveal what moms want to make their lives easier, how concerned they are about parenting responsibilities and what they want the most from their husbands.

"We understand that moms are juggling multiple roles and tasks every day. We also see that they are always on-the-go and want to be more mobile, particularly in Hong Kong. As a company that focuses on understanding and staying close to our local consumers, we are transforming insights into making innovative and superior quality products that help make lives better," said Robin Moriarty, Managing Director of Kimberly-Clark in Hong Kong.

"We are thrilled to have partnered with Kimberly-Clark's Huggies on the 'What Moms Want' survey. These survey results tell us that moms are embracing motherhood and the joys that come along with that," said Mr. Eugene Yau, CEO of Eugene Group.

More highlights from the “What Moms Want“ survey:

68% of moms want to be able to share more of the parenting responsibilities with family
60% of moms believe their husbands share the parenting workload 50-50; one quarter think that their husbands can do more
Hong Kong moms care much more about focusing on their babies than having time-out for themselves
More than half of moms hope that their children will grow up to be healthy and active as the top preference; kind and honesty as second
Over half of moms view managing multiple responsibilities as their number one concern; staying healthy and active is number two; looking good is not a priority
Majority of moms believe high childcare costs or access to hospital beds and facilities need to be urgently addressed; maternity and paternity leave are low on moms' agenda
About Kimberly-Clark

Every day, 1.3 billion people - nearly a quarter of the world's population - trust Kimberly-Clark's brands and the solutions it provides. The company's well-known brands and businesses include Huggies, Kotex, Kleenex, Andrex and Scott, Kimberly-Clark Professional and Kimberly-Clark Healthcare. Kimberly-Clark holds the No. 1 or No. 2 market share positions in many parts of the world, including Hong Kong. It employs nearly 56,000 employees world-wide.

Kimberly-Clark Hong Kong is a subsidiary of Kimberly-Clark Corporation (NYSE: KMB), a Fortune 500 company. To learn more about the company's brands and businesses globally, please visit www.kimberly-clark.com

About Eugene Group

Eugene Group specializes in publishing professional information of parental care, parenting, child-care and children education for parents for more than 20 years. The group's businesses include publishing, retailing, advertising and organizing exhibitions.

Eugene Group publishes a series of magazines and books related to parenting and child education. It also has established nine conceptual baby-care chain stores in Hong Kong and sells a comprehensive range of baby care and child care products. It has been organizing the large scale "International Baby and Children Products Expo" for the past 19 years. Every year, Eugene Group organizes two large-scale "Baby Show in Spring & Child Growth Education Expo".

Youku and Partners See Success with Sponsored Original Content
August 4, 2011, Beijing -- Youku.com <http://youku.com/>, Inc., (NYSE: YOKU) China's leading Internet television company (“Youku” or the “Company”), concluded the first season of its original animated serial drama "Miss Puff" on July 29. "Miss Puff" continued Youku Original's tradition of successful new media productions by ranking as one of the most popular programs on Youku Index, the Company's new media performance tracking and analysis system.

The success of "Miss Puff" did not come as a total surprise. Viewers were first introduced to the animated character in "Miss Puff's Goldfish Bowl," one of ten short films produced by Youku in partnership with General Motors (NYSE: GM) for last year's "11 Degrees" New Media Film Project, the all-time Youku Index movie record holder by total video views (79 million), total comments (126,000), upvotes (1 million thumbs-up), and social media retweets (more than 24 million). The project also gave birth to the hit short film "Old Boys," which made stars of its makers, whose follow-up "The Ultimate Winner" set the record for single-day video views (1.99 million) upon its exclusive Youku debut this spring.

"When GM was looking for new media partners, Youku's experience and vast audience made it the obvious choice," said Joan Ren, General Director of Chevrolet Sales & Marketing Department, Shanghai GM. "With '11 Degrees, tYouku’s professional production quality and passion for storytelling enable us to reach -- and engage -- an audience we never would have otherwise."

Youku Original has released 15 productions, 13 of which were placed in the monthly Top 20 most viewed rankings and 11 in the monthly Top 10 most viewed rankings on Youku Index at least once during the period in which they were aired. "Miss Puff," for instance, ranked the ninth most viewed serial drama on Youku Index in July 2011. As of the latest episode, the show gained a steadily growing audience throughout its first season. Users also fell for Miss Puff outside Youku, with over 32,000 SINA Weibo microbloggers following the in-character microblog account. Award-winning director Jia Zhangke was among the followers, and recommended the program to readers of his microblog.

"Miss Puff," produced in partnership with GM, Sony Ericsson, and Lenovo, is only one of Youku Original's major projects for 2011. "One Step Away," a Youku Original series of six short films produced in partnership with Philips, will be aired starting late August and present Chinese opinion leaders' thoughts on the meaning of happiness in today's China.

As China's internet users become more sophisticated consumers of media, established brands such as GM, Philips, Sony and Lenovo have found sponsored original content to be an effective way of reaching target audiences. Unlike traditional "hard-sell" product placement strategies, sponsored original programming allows advertisers to more subtly establish a rapport with viewers.

By tracking a broader range of metrics than traditional analytics software, Youku Index allows Youku Original partners to gain a more robust understanding of how users relate to their content. The system tracks viewer upvotes and downvotes, video retweets, and off-site embedding in blog posts and discussion forums, and takes into account demographic of viewers. Other metrics measure the staying power of content by tracking programs' position in Youku Index’s charts within given timeframes. Taken as a whole, Youku Index provides a multi-dimensional, context-rich record of a given video's past and present performance.

Youku Original is a key part of Youku's content strategy, which pursues a combination of licensed professionally produced content, in-house productions from Youku Original, and user-generated content.

About Youku:

Youku.com Inc. is China's leading Internet television company. Our Internet television platform enables users to search, view and share high-quality video content quickly and easily across multiple devices. Youku, which stands for "what's best and what's cool" in Chinese, is the most recognized online video brand in China. Youku's American depositary shares, each representing 18 of our Class A ordinary shares, are traded on NYSE under the symbol "YOKU."