SHANGHAI, CHINA (June 7, 2011) -- Off-road motorcycle racing, double front flips on a bicycle, long jumping on skateboards....if you want to reach urban youth, extreme sports are one of the fastest-growing sub-cultures in China. They may look dangerous to nervous Chinese parents pinning their family's future on the success of one child, but a growing number of their kids--and the brands catering to them--are flocking to BMX racing, skateboarding and aggressive in-line skating.
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SHANGHAI, CHINA (May 31, 2011) -- China has evolved from an emerging market into an advertising powerhouse with some of the world's biggest ad budgets under the direction of seasoned executives. Despite intense market interest and big budgets, China is a small player at regional festivals like AdFest in Thailand and global events like the Cannes Lions International Advertising Festival.
SHANGHAI, CHINA (May 24, 2011) -- Data provided by Chinese web publishers about viewership and click-through rates routinely are inflated in the high double-digits, even though false data destroys the value the digital industry purports to deliver and damages the future of the entire industry as a marketing channel.
Thoughtful China, an online advertising affairs show produced in Shanghai by Thoughtful Media Group, debuts this week with a hard look at the lack of accurate data in China's digital media market and strategies advertisers can take to overcome that challenge.
SHANGHAI, CHINA (February 22, 2011) -- Thoughtful Media Group (TMG) has appointed PT Black as senior creative director, Asia-Pacific.
Mr. Black, who is based in Shanghai, will manage critical aspects of the company's media licenses, character development and online programming. He is also responsible for building TMG's creative department in Greater China.
SHANGHAI, CHINA (February 16, 2011) -- Thoughtful Media Group (TMG) has appointed Normandy Madden as senior vice president of content development for Asia-Pacific, effective today.
Thoughtful Media creates and licenses online personalities and formats, which are designed to attract specific recurring audiences for marketers and advertising agencies throughout the world.


