简体中文(中国)English (United Kingdom)
Building Brands in China

SHANGHAI, CHINA (July 12, 2011)·-- The global financial crisis and the rise of digital media have forced advertisers to reevaluate the way they build brands and interact with consumers, said John Gerzema, Young & Rubicam’s global chief insights officer, in the seventh episode of the weekly advertising affairs series, "Thoughtful China.”