Action Sports: Eager Brands, Nervous Parents

SHANGHAI, CHINA (June 7, 2011) -- Off-road motorcycle racing, double front flips on a bicycle, long jumping on skateboards....if you want to reach urban youth, extreme sports are one of the fastest-growing sub-cultures in China. They may look dangerous to nervous Chinese parents pinning their family's future on the success of one child, but a growing number of their kids--and the brands catering to them--are flocking to BMX racing, skateboarding and aggressive in-line skating.