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John Gerzema

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John Gerzema

Chief Insights Officer, Young & Rubicam Group

John is a world-renowned social theorist on consumerism and its impact on growth, innovation and strategy, and a pioneer in the use of data to identify social change. At Y&R, he manages corporate, brand and marketing strategy and innovation by harnessing BrandAsset Valuator, the agency’s consumer survey with data on over 16,000 consumers quarterly and 40,000 brands in 50 countries.



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