Lily Huang Leads Team Volvo at Mindshare China

Mindshare China Appoints Lily Huang as General Manager, Team Volvo

Shanghai, China, June 28, 2012 – Mindshare China today announces the appointment of Lily Huang as General Manager, Team Volvo. Huang will report directly to Gordon Domlija, Managing Director, Key International Accounts, Mindshare Shanghai.

This newly created General Manager role requires Lily to oversee the Volvo account and support clients’ business plans and media investments in the China market.

“Lily has in-depth understanding of not only the media communication business but also the China market and automobile industry. Mindshare believes in investing in good talent and I have no doubt that her 17 years of industry experience will stand her in good stead to succeed in this role. She has the support of each and every one of us at Mindshare,” said Domlija.

Huang brings with her 17 years of advertising industry experience, of which eight were spent in China, dedicated to SGM Cadillac, Saab and cross-brand automobile projects.She spent the first nine years establishing her career in her native homeland of Taiwan, where she worked on international brands including Kao, FedEx, Philips, Neutrogena, McDonald’s and Hasbro.

“I’d long heard about Mindshare’s strong reputation and I am proud to be part of the agency network – one with a clear vision. I look forward to working with the team at Volvo and take it to greater heights,” added Huang.

Based in Shanghai, Huang holds a M.A. in Communications Studies. The appointment commences with immediate effect.