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Tom Doctoroff

North Asia Area Director & Greater China CEO, JWT

Tom Doctoroff is a leading expert in the cross-border management of brand architecture and brand building and one of Asia's most respected and well-connected marketing professionals. Based in Shanghai over 13 years, Tom is also regarded as a leading expert in understanding how Chinese culture and psychology affects both consumer communications and mainland corporate structure. He has published two books, "Billions: Selling to the New Chinese Consumer," in 2005 and‚ "China Code," in 2010, and has a widely read blog on the Huffington Post.





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