OUR APPROACH

What’s in a name? Well, if your name is Thoughtful, you have a lot to live up to and we realize that in everything we do.

Your brand is important to you and it’s equally important to us. At Thoughtful Media, we help brands garner authentic connections with their consumers by harnessing the power of highly impactful word-of-mouth advertising. We do it by working with top influencers who not only know their audiences but are connected to them in ways that traditional spokespeople never could be.

Whether you are looking to do a massive product branding via dedicated video, target a specific market or audience via pre-roll or activate brand socialization beyond YouTube, Thoughtful Media has solutions with impact.

OUR PROMISES

From the moment we connect until long after your first campaign has concluded, we consider ourselves your partner. We want to develop long term connections with our clients because we know that in the highly competitive world of digital advertising you have many options. We aim to be your first, and hopefully only, option as it relates to influencer marketing.

Our promises to you:

We promise to be consultative: No matter the cost, we will always do our best to steer you to the best options for your needs. It is vastly more important to keep you happy for the long run rather than sell you on something you do not need.

We promise to be determined: We are not fans of taking short cuts when it comes to serving our clients. Our goal is to be unyielding in our drive to bring your campaign as much success as possible.

We promise to be Thoughtful: We are in service of our clients and in service of the great creators we work with. If we don’t have a fit for your campaign or an influencer doesn’t feel comfortable working with a brand, we will work towards the best solution possible. We will not ever force a deal to happen. Inauthentic work loses audiences.

OUR WORK

Thoughtful Media has worked with a wide array of advertisers all over the world. Our distinguished past client list includes brands such as Ford, Unilever and Apple to name a few.

With several decades of experience in the advertising business, specifically in TV, film, and digital, we know what it takes to create truly meaningful campaigns. As our namesake suggests, our business is so much more than just making our clients money and growing our influencers’ audiences. We genuinely care about the impact you want to make, and we will find unique solutions to accomplish your goals.

Whether your looking to do a  year-long customized campaign or to fast-to-target short-term influencer endorsement activation, Thoughtful has the experience to tailor the perfect solution for you.

FAQ

WHO IS THOUGHTFUL MEDIA GROUP?

We’re a group of former television and advertising executives who have worked extensively with the world’s top brands across television, film and digital media. We’ve been working in YouTube since 2009.

WHAT SERVICES DO YOU PROVIDE?

We can deliver a full range of influencer based solutions for businesses of any size. Whether you would like to target a specific audience, do large scale branding or activate a socially driven activation we work with you to deliver solutions that makes the most sense for your company.

HOW DO YOU CHOOSE WHICH INFLUENCERS ARE RIGHT FOR MY BRAND?

We take a multi-tiered approach to selecting the best influencers for your brand based on their content, audience engagement, overall brand-friendliness, and much more so that you can rest easy with your selection.

WHAT'S THE AVERAGE CAMPAIGN LENGTH?

It depends on your goals and overall campaign scope. Most media campaigns run an average of 3 months, but can be greatly accelerated if there is an urgent need.

WHAT KIND OF CLICK THROUGH RATES DO YOU GET?

Our average CTR is 2% – 4%, although we have run campaigns that have resulted in much higher CTRs. The most impactful campaigns are those that feature an influencer endorsing your brand directly, as they connect much more closely with the audience.